Often people starting a creative business feel they ought to write a business plan. Sachin Karpe, an advisor to creative people and businesses, has some advice to develop a market research strategy more easily. Market research should be a high priority – finding out not just what your customers want, but what they will actually buy.The true measure of the combination of a great product and thorough market research is that customers start to buy during the process of the research itself. Target carefully. Aim for laser-precision marketing. Take time to find out what it is about your values that people really like. What do your customers enjoy about what you do and how you do it? Allow some ways for people to discover, taste and try your products or services. Then gather feedback.
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